Dramaturgy

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1. The story
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2. Psych. process
It is essential when tackling the theme of iTV dramaturgy to be able to differentiate between the design and story of an iTV format.

In the broadest sense, the design comprises all of the "visible" elements of the format, e.g.:

The story comprises all psychologically effective elements of the format e.g.: The TV consumer is unaware of such elements or conscious of these to a very limited degree. They have an even greater effect unconsciously and are decisive for the (financial) success of an iTV format.

An extract from a television show such as "I'm a celebrity...get me out of here" can provide an illustration of the different perceptions of design and story:

 

 

Harald Molina-Tillmann

Introduction to interactive television

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3. Theme
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4. Ritual

1. The story

5. Hero, fetish, symb.
6. Suspense curve
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Preliminary remarks
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Quintessence
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